Car subscription is a completely new way of driving a car. It’s the midpoint between owning, leasing, and renting - retaining the benefits and best parts of each. Car subscriptions are all-inclusive, with road tax, delivery, maintenance, and the vehicle cost included in one simple monthly payment. You just add fuel! 

But how does the cost of subscribing to your next car compare with buying one outright?

Let’s crunch the numbers.

Okay, here’s the obvious bit. Buying a car is when you own the vehicle outright until you want a replacement at which point you usually trade it in a few years later for a lower price than when you bought it. You can finance the car with cash, a personal loan, a hire purchase, or a PCP contract.  

The all-important question is this….what’s the true cost of owning a vehicle and how does it compare against an identical car taken on subscription from Wagonex? 

Wagonex is focused on making car access simple, transparent and flexible but do the numbers stack-up? Let’s find out in our breakdown below: 

Upfront Cost vs Monthly Wagonex Subscription 

Let’s use the Kia E-Niro Electric as an example to compare the differences between buying and subscribing to a car. 

​​Kia E-Niro, brand new price: £36,616 

Kia E-Niro, brand new on a rolling monthly subscription through Wagonex: £620.40 PCM. 

If you divide the cost to buy the vehicle by the cost of a monthly subscription, it would take just under 5 years….a whopping 59 months to be exact….to pay back the full price of buying the car. Wow. 

But finance isn’t the only thing to consider. Look back over the last 5 years of your current car ownership. 

  • How many times have you changed your car? 
  • How often have you looked at your car and thought, “I’m bored with it…I fancy a change”?
  • How many unexpected expenses have trampled over your plans? 

Wagonex gets it. Life is a rollercoaster and  we want to give you flexibility…the opportunity to have the car you want…or need…to fit in with your lifestyle. In other words, Wagonex is a car subscription service that’s focused on you. 

Read more here, to learn more about the most affordable cars at Wagonex.

The Hidden Fees

This is the easy bit. With Wagonex, there aren’t any hidden fees. Zero. Zilch. Nowt. We’re transparent about how much it will cost. However, when you own a car, the monthly expenses add up because of hidden fees such as servicing, maintenance and insurance. Of course, these costs aren’t fixed so you can’t really plan too far ahead.  

Here are some figures to really make you take notice. Research from Kwik Fit has uncovered the true cost of vehicle ownership:


    Average Monthly Spend

    Car insurance

£   £31.64

    Routine maintenance and servicing

£   £15.96

    Unexpected repairs and breakdowns

£   £13.26

    Vehicle excise duty (road tax)

£  £12.16

    Breakdown cover

£  £6.96

    Monthly Average Total

£  £79.98


Kwik Fit’s research is startling. At £80 a month or £960 a year it makes you question the ownership model and the argument around what’s actually the affordable way to access a car? Oh, and this research doesn’t take into account the cost of yearly depreciation. Depending on the car you decided to buy, depreciation for certain models is best described as savage

Which brings us back to that key Wagonex point. No hidden fees. The subscription is the amount you pay. No shelling out hundreds of pounds for a new headlight, new tyres, and other repairs. The monthly payment includes everything. As we’ve said, you just add fuel and focus on the road and at Wagonex you can find a massive range of electric and hybrid cars to keep you in tune with the 21st century. 

Wagonex wants to make the experience of driving a car more honest, transparent, and flexible, so your life is a touch smoother.

Car subscription is a brilliant alternative to buying or leasing a car. Do the maths. Weigh-up your options and see what works for you. Driving the car you want is only a few clicks away. 

Learn more about car subscriptions here, or jump straight into our marketplace to start enjoying your own car subscription.

Further Reading